Paul Koch

Data & Analytics Director

"Without data, you're just another person with an opinion." Paul has a passion for understanding the drivers of both businesses' and consumers' decisions. He believes in proving the value of creativity, cutting out digital clutter, and using data to resolve disputes.

He also speaks publicly and organizes the DC Digital Analytics meet-up. Still riding the high of spinning $1.00 on the Price Is Right wheel, ~~he dreams of the day when the Caps displace it by winning the Stanley Cup~~.

Paul's Insights

Strategy
"Should we upgrade to GA 360?"
Strategy
A More Data-Informed, Action-Prone Culture
Process
Want to Expand Your Google Analytics Skills or Land a Full-Time Job? Start Here.
Strategy
Optimizing Advertising Using Google Analytics Attribution Modeling and Excel Solver
Strategy
10 Reasons to Hire an Agency for Your Organization’s Analytics
Strategy
Use IMPORTXML to Compile YouTube Analytics for Any User
Strategy
10 Ways Your Google Tag Manager Setup Might Be Broken
Strategy
How Long to Run A/B Tests: the Known and Unknown
Strategy
Our Common Google Tag Manager Tracking Setups: Try Them Yourself
News & Culture
Join Us for DC Digital Analytics Thursday
Strategy
15 Ways Your Google Analytics Might Be Broken, Part 2: Checking the Interface
Strategy
15 Ways Your Google Analytics Might Be Broken, Part 1: Checking the Code, Requests, and Cookies
Strategy
Upgrading to Universal Analytics: How to Set Up Out-of-this-World Tracking
Strategy
Visualize Traffic Data on Site Maps Using Google Analytics and Omnigraffle
Strategy
HeatData: A Review
Strategy
Constructing Split Tests with Stanley Black & Decker
Strategy
What is fb_xd_fragment and how can I make it go away from Google Analytics?
Strategy
Using Filters to Create GA Reports for Each Section of Your Site
Strategy
Fun with Filters in GA, Part 1
Strategy
Three Tools that Make Analytics Even Better
Strategy
Three Lessons the Web Can Learn from the Financial Fiasco
Strategy
GA for Startups, Part 2: Making the Most of Marketing
Strategy
GA for Startups, Part 1:  Using Filters
Strategy
Middle School Marketing Recap: The Future of Web Video
Strategy
Find Broken Links on Your Sites—and Others’—with GA
Strategy
Track Visitor Retention More Deeply in Google Analytics
Strategy
Rumored Microsoft-Yahoo! Deal Is Smart for Both Companies, and Helps Out Advertisers
Strategy
Middle School Marketing Recap: Working with All Types of Businesses
Strategy
Spanish Travel Site REALLY Lets You Name Your Own Price
Strategy
Social Media Monitoring Tools Worth Checking Out
Strategy
Supposedly Dismal Twitter Statistics Actually Indicate Strength
Strategy
Bing! Generates Buzz but Doesn’t Deliver

Paul Koch

Paul's Insights

"Should we upgrade to GA 360?"

A More Data-Informed, Action-Prone Culture

Want to Expand Your Google Analytics Skills or Land a Full-Time Job? Start Here.

Optimizing Advertising Using Google Analytics Attribution Modeling and Excel Solver

10 Reasons to Hire an Agency for Your Organization’s Analytics

Use IMPORTXML to Compile YouTube Analytics for Any User

10 Ways Your Google Tag Manager Setup Might Be Broken

How Long to Run A/B Tests: the Known and Unknown

Our Common Google Tag Manager Tracking Setups: Try Them Yourself

Join Us for DC Digital Analytics Thursday

15 Ways Your Google Analytics Might Be Broken, Part 2: Checking the Interface

15 Ways Your Google Analytics Might Be Broken, Part 1: Checking the Code, Requests, and Cookies

Upgrading to Universal Analytics: How to Set Up Out-of-this-World Tracking

Visualize Traffic Data on Site Maps Using Google Analytics and Omnigraffle

HeatData: A Review

Constructing Split Tests with Stanley Black & Decker

What is fb_xd_fragment and how can I make it go away from Google Analytics?

Using Filters to Create GA Reports for Each Section of Your Site

Fun with Filters in GA, Part 1

Three Tools that Make Analytics Even Better

Three Lessons the Web Can Learn from the Financial Fiasco

GA for Startups, Part 2: Making the Most of Marketing

GA for Startups, Part 1:&nbsp; Using Filters

Middle School Marketing Recap: The Future of Web Video

Find Broken Links on Your Sites&#8212;and Others’&#8212;with GA

Track Visitor Retention More Deeply in Google Analytics

Rumored Microsoft-Yahoo! Deal Is Smart for Both Companies, and Helps Out Advertisers

Middle School Marketing Recap: Working with All Types of Businesses

Spanish Travel Site REALLY Lets You Name Your Own Price

Social Media Monitoring Tools Worth Checking Out

Supposedly Dismal Twitter Statistics Actually Indicate Strength

Bing! Generates Buzz but Doesn’t Deliver

GA for Startups, Part 1: Using Filters

Find Broken Links on Your Sites—and Others’—with GA