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Challenge
Emory University needed a digital hub for their library system, which included content from nine libraries and various service offerings.
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Solution
Conducted extensive user research, which informed a new site architecture and navigation, surfacing relevant content to their wide userbase on elegantly designed pages.
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Results
A beautiful, intuitive website that captures resources from all nine libraries in a digital hub created for all its users – students, faculty, librarians, and the public.
One for the books. Emory University offers students access to nine different libraries, but the digital experience for these collections was disjointed and confusing for users. We conducted user research to understand how students, faculty, librarians, and the public used these resources. Guided by our insights, we created a new site hierarchy and content strategy, arming content producers and site administrators with a voice and tone guide, as well as a content governance guide. We redesigned the site visually and produced a design system to help the university development teams expand and extend the site as needed for years to come.
Areas of Expertise
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We created comprehensive guidelines for writing for the web and content workflow recommendations. -
An expanded color palette to complement Emory's brand colors, accompanied by thorough accessibility guidelines. -
The new navigation was designed to provide a wealth of information, presented in a way that's intuitive for users. -
A modular approach to the design gives Emory foolproof flexibility -
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Summary
Emory University needed a new digital experience for their library system. After extensive user research, we designed an information hub that made resources from their nine libraries accessible for students, faculty, librarians, and the public.
