Webinar: How to approach, plan, and deliver an effective MVP
Successful digital products are effective business solutions that address real user problems and adapt as business goals and user needs change over time. For any company creating a new product, launching an MVP (Minimum Viable Product) to validate the initial idea with key stakeholders and early users is a critical step in ensuring a product’s long-term success.
With a strategic approach to planning and executing the MVP phase of a new digital product, companies can maximize the value of their product’s first release by delivering (and measuring the impact of) targeted solutions that meet users’ highest-priority needs.
In this webinar, Viget Product Management Director, Claire Atwell Eisinger discusses how to think about and prioritize what is needed to create an MVP, and what tools and frameworks that will lead to a successful end-product.
Resources and Recording
Access Claire's slides, including a number of resources she mentioned during her presentation and a recording of the webinar, below.
MVP Webinar Presentation Deck with Resources
About the Speaker
Claire is a seasoned Product/Project Manager with over nine years of experience leading cross-functional teams to define and deliver digital products. Claire has led some of Viget’s largest and most complex software development projects in her five years at Viget, including: a React.js email message building application for iContact; a CRM and transaction management platform for Nest Realty; a chemical inventory screening tool for MaterialWise; and the smart beta interactive and asset allocation data dashboards for Research Affiliates. Claire heads up Viget’s Product Management discipline, mentors new Project Managers on computer programming fundamentals, and collaborates with engineering and product design team members to refine Viget’s approach to digital product definition, design, documentation, and development. She earned her B.A. in Media and Journalism with a focus in Graphic Design from the University of North Carolina.
