Training: Google Analytics 101 - Falls Church, VA

Our day-long training course ensures that anyone responsible for maximizing and measuring the performance of a web site is using Google Analytics to its full potential. Bring your laptop and get ready to learn!  Attendees—business owners, marketers, and web professionals—will walk away knowing how to:

Google Analytics Certified Partner
  • Locate, understand, and interpret Google Analytics’ metrics
  • Properly measure online success and improve web site performance
  • Integrate and evaluate online marketing efforts
  • Produce custom reports and quickly access data unique to your business
Ben Travis

Led by Ben Travis

Ben is a Google Analytics Qualified Individual. With comprehensive knowledge of Google Analytics, he provides training, advanced configuration, and analysis of online marketing efforts for Viget clients.

On February 11, 2014

8:30am Registration
9:00am Training Starts
12:00pm Lunch (included)
12:30pm Training Resumes
3:00 Training Ends

What We’ll Cover

  • What is Web Analytics
  • How Does GA Work?
  • Common Terms
  • GA Interface
  • Reporting: The Grand Tour
  • Visitors, Traffic, Content & Goals
  • Ecommerce
  • Regular Expressions
  • Navigation & Site Search
  • Advanced Segments & Custom Variables
  • Integrated Marketing
  • Getting Clean Data


Viget really knows what they're doing! The GA training was truly useful and 100% worth the investment. I'm eager to put what I've learned to good use.

-- Jill Spaeth, Fox Architects

I was very impressed with the Google Analytics Training ... the team at Viget managed to make what could have been a very dry presentation, fun, entertaining, and informative.

-- Stephen Helm, AVF Consulting

In a rapidly changing marketing environment it is rare to see a company that 'gets it'. Viget Labs not only 'gets it', they are happy to share via a training program. My hat is off to the Viget crew!

-- Tony Keuper, StellaPop

Custom Training Available

Looking for something custom? Want to learn GA in the context of your organization's own data? Viget also holds private Google Analytics trainings at our offices or at your location; contact us to learn more.

We do more than just training — learn more about how we can help audit your analytics setup, measure new information, analyze your data, and optimize your digital performance.

About Viget

Viget is more than just an analytics firm. As a full-service web consultancy established nearly a decade ago, we design, build, and market high-profile web sites for clients like PUMA, National Geographic, PBS, and Choice Hotels. As a result, our approach to analytics is holistic. We analyze Google Analytics data in the context of making practical, high-value recommendations that improve sites and online marketing programs. It’s this complete view of the web that gives Viget a unique advantage when offering Google Analytics training.