Behavioral Research
Our team can help you understand user behavior by developing models that infer causality. And, if you don’t have any user behavior data, our team can help conduct thorough user-research studies.
Your data is one of your most valuable resources - our team of digital analysts and data scientists ensure you're putting it to work at its fullest capacity. We analyze your operational, web analytics, and transactional data using statistical, econometric, and machine-learning techniques. We share this data in a digestible and actionable way to help you make better data-informed decisions with a fuller understanding of your business’s landscape.
Our team can help you understand user behavior by developing models that infer causality. And, if you don’t have any user behavior data, our team can help conduct thorough user-research studies.
We use statistical and machine learning techniques, ranging from vector autoregression to Pareto/NBD (negative binomial distribution) models, to analyze your data and deliver forecasts to help you plan for the future.
Whether you are looking to segment customers or flag possible fraudulent transactions, we can help classify, segment, categorize, and cluster your data.