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Giving Colors More Colorful Names
October 6, 2014 - If you’ve been following closely, you’ve seen us play with extending the Viget color palette to a full spectrum of colors and grays. Problem Now that we have a whole rainbow it makes referencing difficult beyond hex values. In other words, the colors need an equivalent…
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Add Colors To Your Palette With Color Mixing
July 29, 2014 - I’ve been wondering lately what it would look like to extend the Viget color palette beyond our signature blue and orange – particularly when I see a chart or graph in a Viget-branded presentation template. The colors typically lack harmony and sometimes it’s hard to…
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Equating Color and Transparency
July 1, 2014 - Color and transparency are typically treated independently. Choose a color and set its opacity (or alpha, if you prefer). Simple enough. But, how exactly are color and opacity related? For the purpose of this post, lets just consider grayscale. With a little additional effort,…
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Using Word Association to Select Brand Colors
January 28, 2014 - A mural of business cards at Viget headquarters in Falls Church, VA. A Discovery News article states that we “like colors that are tied to things that are healthy and promote survival”. In other words, we’re drawn to certain colors because of the positive feelings they give…
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From Darkness to Light: Color Versatility Using Tints, Tones, and Shades
November 5, 2014 - In my last article, I wrote about how using more specific names can be useful when referencing colors. Several people shared how this is doubly useful when mapping to SASS variables—and I agree. This time around I want to share how to use more specific color names when…
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Signal vs. Noise: Color as a Wayfinding Tool
October 8, 2015 - Used carefully, color can become a helpful wayfinding tool to better help a user know where she is and where to go next. When it comes to user interface design, you may want to limit your use of color. Instead, use it cautiously in very intentional and meaningful ways. When…
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Visualize Traffic Data on Site Maps Using Google Analytics and Omnigraffle
November 5, 2013 - Two of our greatest loves at Viget are information architecture and analytics data -- but, it can be a challenge to easily visualize both at the same time. A crucial part of re-architecting a site involves understanding which buried, but high-trafficked, pages could be…
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Shades of Gray — Yes, Really
September 10, 2014 - Get your head out of the gutter, this is about real colors, y’all—not that racy stuff you watch on the big screen. In my last post, I shared a method for creating a full range of colors using color mixing. Here, I’ll share a similar process for grays or neutral…
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Using Visual Loudness for Better Wayfinding
January 6, 2016 - “It needs more ‘pop’.” Can I tell you how many times I’ve heard that phrase? It’s the sad reaction to a design that could lack proper emphasis. My reaction is usually something like, “if everything pops, nothing pops.” Does this sound familiar? Over time I’ve learned this can…
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Color Matters
Picture a grayscale web—like black and white television of the mid-twentieth century. It’s hard to imagine, but there was once a time when computer displays only rendered in one color. Sure, computers were usable, but they were also incredibly binary. Today, everything…
