Designing your front door. Your organization’s flagship site serves to educate your audience on who you are, what you do, and why you do it. But it often fulfills additional purposes: soliciting donations, promoting products, or otherwise helping to convert your visitors. Our extensive experience with brands and organizations of all sizes has informed our approach to building sites that inform and prompt action.
Your site is more than a billboard—your users’ expectations about the site and what they can learn and do while visiting will dictate how well it performs. That’s why we thoughtfully design elements like navigation, information architecture, and use of imagery with both your audiences and your business needs in mind.
We apply a product mindset to building organizational sites—iterating on changes to optimize their performance and ability to scale over time. Through methods like A/B testing potential new design elements or performing data analysis on traffic, we make sure sites continue to improve after handoff to the client team.
Choosing the right Content Management System for your organization plays a big part in how your site will meet the needs of both your team and your users. We’ll help you figure out which option is right for you, whether it’s an off-the-shelf CMS product or a more customized solution like Ruby on Rails.
