Why Content Marketing is Critical to Ecommerce

Community Thoughts on Why Content Marketing is Critical to Ecommerce...

1. 1.	7 Creative Content Ideas for Your Ecommerce Site by Greg Wise via Hubspot “Using a bit of creativity with something as simple as your product descriptions can really add some excitement to an otherwise run-of-the-mill ecommerce site.”

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   5 Ways Ecommerce Sites Are Killing it With Content Marketing by Emma Siemasko via Shopify “Creating valuable free content creates trust, builds your brand, keeps people informed, gives you something to share on social media and helps you rank in search engines. More importantly, content marketing helps you attract and convert prospects into customers, and customers into repeat buyers.”

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   5 Ecommerce Content Marketing Trends for 2016 by Armando Roggio via Practical Ecommerce “While the vast majority of ecommerce related content created in 2016 will probably be written by humans, machine-generated content could become a hot topic and a possible solution to a nagging ecommerce problem, writing product descriptions.”

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   12 useful content marketing examples from ecommerce brands by Graham Charlton via Econsultancy “Like Net-A-Porter, Patagonia places its content prominently on the site. The homepage is taken over by promotions for three videos. It also has blogs covering climbing, skiing, trail running and more. None opt for the hard sell, but products are displayed in context along the way.”

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   8 Noteworthy Examples of Inspired Ecommerce Content Marketing by Hannah Stacey via Ometria “Although grappling with this content-driven approach - which eschews hard-sell ‘interruptive’ techniques for a more nuanced, nurturing style of marketing - is a bit of a scary prospect for many, we’re starting to see a lot of ecommerce brands get really creative with the content they’re creating and how they incorporate it into their site.”