Newsletter January 24, 2023

Let’s Talk About:

What is personalization and what makes sense for you?
Melissa Foley

By Melissa Foley, Senior User Experience Designer

More and more, we see clients say they need more personalization. However, many clients don’t know what that means or what they can reasonably implement.

Maybe you’ve seen the research and know the statistics about personalization. You’re excited about the possibility of a better customer experience and improved analytics too. You think you’re ready to personalize your website. But, like many of our clients, you don’t know how to get started.

I want to help you better understand what personalization means and what might be the right fit for you and your business’s unique needs. Along the way, you’ll learn about authenticated and unauthenticated users, cookies, different ways you can implement personalization, and the levels of effort required to plan, integrate, develop, and manage each.

Ultimately, you should be better able to talk about personalization, have a broader understanding of what you want, and feel more empowered to get that conversation started.

Read More

Articles We Love

  1. 1. 25 Latest Personalization Statistics And Trends (2023 Edition) by Lyn Wildwood via Blogging Wizard “A common trend is that consumers love the idea of personalization and are even willing to spend more and come back to experience it.”
  2. 2. The Value of Getting Personalization Right—or Wrong—is Multiplying by McKinsey & Company via McKinsey & Company “Personalization is a force multiplier—and business necessity—one that more than 70 percent of consumers now consider a basic expectation.”
  3. 3. 3 Tales From the Creepy Personalization Vault, and 1 Important Lesson by Michelle Hawley via CMSWire “It seems like a no-brainer, but people don’t like brands that are intrusive and violate their privacy. Nobody wants to feel like they’re being watched and listened to all the time.”

What We’re Up To

It's TTT

Viget is preparing for its Winter TTT all-hands meeting on Jan. 27, 2023. To learn some history about TTT, reach for (click on) the stars above.

 Kid Drawing of Viget and Circles

It sure says a lot when your kiddo leaves a special drawing at your desk. This note was left for Senior UI Developer, Nathan Long. #VigetFamily
Solomon Keepingan Eye IG1

The Viget UI and JS developers are always looking ahead. Here are some exciting things we’re keeping our eyes on.

 New Year New Career 2023

Viget Digital Strategist, Sarah Evans, shares her tips for making a successful career change.

Related Articles From Us

  1. Is Your Website Accessible?

    Melissa Foley, Senior User Experience Designer

    Understanding what accessibility means, how it is shaped by four guiding principles, and how to measure compliance are important factors in determining whether your website is accessible and what changes should be made to ensure success.

  2. Viget Designer Thinking Explained

    Blair Culbreth, Director of Visual Design

    As designers, we want your project to be as awesome as it can be. Spoiler alert: that means we’re going to ask lots and lots and LOTS of questions.

Careers

Some of the best Viget employees started off as Viget newsletter subscribers. Do any of our open roles sound like a fit? We'd love to hear from you, and the talented folks in your network.

Contact Us

We help transform organizations with modernized software and optimized digital experiences. If you’re looking to build or improve a digital product, contact us.

Contact Us

Washington, DC Metro
105 West Broad Street
4th Floor
Falls Church, VA 22046

Durham, NC
309 E. Chapel Hill Street
4th Floor
Durham, NC 27701

Boulder, CO
1002 Walnut St.
3rd Floor
Boulder, CO 80302

Chattanooga, TN
110 Somerville Ave
Suite 266
Chattanooga, TN 37405