Newsletter January 24, 2023

Let’s Talk About:

What is personalization and what makes sense for you?
Melissa Foley

By Melissa Foley, Senior User Experience Designer

More and more, we see clients say they need more personalization. However, many clients don’t know what that means or what they can reasonably implement.

Maybe you’ve seen the research and know the statistics about personalization. You’re excited about the possibility of a better customer experience and improved analytics too. You think you’re ready to personalize your website. But, like many of our clients, you don’t know how to get started.

I want to help you better understand what personalization means and what might be the right fit for you and your business’s unique needs. Along the way, you’ll learn about authenticated and unauthenticated users, cookies, different ways you can implement personalization, and the levels of effort required to plan, integrate, develop, and manage each.

Ultimately, you should be better able to talk about personalization, have a broader understanding of what you want, and feel more empowered to get that conversation started.

Read More

Articles We Love

  1. 1. 25 Latest Personalization Statistics And Trends (2023 Edition) by Lyn Wildwood via Blogging Wizard “A common trend is that consumers love the idea of personalization and are even willing to spend more and come back to experience it.”
  2. 2. The Value of Getting Personalization Right—or Wrong—is Multiplying by McKinsey & Company via McKinsey & Company “Personalization is a force multiplier—and business necessity—one that more than 70 percent of consumers now consider a basic expectation.”
  3. 3. 3 Tales From the Creepy Personalization Vault, and 1 Important Lesson by Michelle Hawley via CMSWire “It seems like a no-brainer, but people don’t like brands that are intrusive and violate their privacy. Nobody wants to feel like they’re being watched and listened to all the time.”

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Careers

Some of the best Viget employees started off as Viget newsletter subscribers. Do any of our open roles sound like a fit? We'd love to hear from you, and the talented folks in your network.

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