March 2, 2017
Newsletter

Let’s Talk About:

Storytelling with New Tech

Have you ever wondered what Ansel Adams would shoot with a 360-degree camera or what Michelangelo would create with a 3D printer? From the ability to create immersive VR experiences to the introduction of diverse, accessible sensor data, innovations are rapidly expanding our storytelling capabilities. We live in exciting times, but what does this mean for our work?

Our creations reveal a certain perspective, a unique story, and these new tools support that vision. At the end of the day, though, a fancy camera isn't worth much if a person doesn't know where to point it. First, figure out the story you want to tell, and then choose your tools.

Find out how we layered interactive elements on narrative videos to help Dick's Sporting Goods tell a story that would reach women.

Dick's Sporting Goods

Community Thoughts on Storytelling with New Tech...

  1. 1. Why Google, Ideo, and IBM are Betting on AI to Make Us Better Storytellers by Darren Menabney via Fast Company “For all the strides in AI research that he’s seen, empathy just doesn’t appear to be a skill machines will pick up too soon. ’There’s a level of emotional intelligence you must possess as a storyteller,’ he says. ’Until robots gain that, we’ve got a leg up on them!’”
  2. 2. How to Greet a Rebel: Unlocking the Storyteller in VR by Jessica Brillhart via Medium “The game’s creator isn’t the storyteller. The storyteller is the person playing the game.”
  3. 3. Virtual Reality Stories That Transported Viewers in 2016 by Jenna Pirog, Sam Dolnick, and Ari Isaacman Bevacqua via New York Times Explore some of the ways that the New York Times incorporated VR into their investigative stories over the last year.
  4. 4. The Clues to a Great Story by Andrew Stanton via Ted A director discusses how Pixar became a pioneer by challenging the storytelling tropes of traditional animation.
  5. 5. The Craft of Storytelling by Brian Reed via YouTube A producer for This American Life breaks down the elements of a good story.

Colorado Friends – Join us on March 7th for our Intro to Connected Devices Workshop to learn IoT fundamentals:

We are designers, engineers, and strategists.

We believe the best work happens when talented people trust each other enough to be real and take risks. We’re looking to grow our team and are especially interested in finding the right people for the following roles:

Have an unsolvable problem or audacious idea? We’d love to hear about it.

We work with clients around the globe to solve their biggest challenges with a vision to create an elegantly connected, digitally enhanced, well-communicated world.

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