Product Strategy

Community Thoughts on Product Strategy...

1. 1.

   Vision vs. Strategy by Marty Cagan Cagan explains the distinction between a vision and a strategy and why both are valuable to product work: “In order for a product team to actually be empowered and act with any meaningful degree of autonomy, the team must have a deep understanding of the broader context.”

2. 2.	What is Good Product Strategy? by Melissa Perri Perri discusses how to implement a product strategy through experimentation and refinement: “The problem is that when we treat a product strategy like a plan, it will almost always fail.”

3. 3.

   The Four Tenets of UX Strategy by Jaime Levy This chapter from Levy’s book, “Designing for Product Strategy,” describes her methodology: “It’s not enough to understand your marketplace if you don’t talk directly to your customers. It’s not enough to validate that your product works if you’re not creating something unique.”

4. 4.	The 10 Commandments of Good Products by Jeff Davidson Part of being a good strategic partner is understanding how products create value for users. This article looks at ten common traits successful products share.