April 20, 2017
Newsletter

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Motion Design for the Web

Forms of communication are quickly evolving. We're in an age where media consumption is exponentially increasing with streaming video and animated content.

Designers already use point, line, shape, form, color, and texture to communicate ideas...but what about the use of time?

Motion allows us to take design principles to a new level and communicate ideas over a period of time. However, we must always remember that design solves communication problems. Even with all the tools in our toolbelt, let’s make sure we’re solving the right communication problems through design.

Introduction to Web Animation

Community Thoughts on Motion Design for the Web...

  1. 1. Creating Usability with Motion: The UX in Motion Manifesto by Issara Willenskomer via UX in Motion What most designers think of as ‘UI Animation’ is in fact the execution of a higher modality of design: the temporal behavior of interface objects during realtime and non-realtime events.
  2. 2. Designing for the Appearance of Speed by Bill Chung via Mobify Design An objective measure of performance ignores what truly matters: the customer journey.
  3. 3. Can a Triangle Really Be Angry? by Val Head via The UI Animation Newsletter As humans, it’s common for us to anthropomorphize — or assign human traits and motivations to — animated objects. Taking this into account can help you design more effective UI animations.
  4. 4. Animating Anthropomorphism: Giving Minds To Geometric Shapes [Video] by Jason G. Goldman via Scientific American What that means is that the order in which actions occur is critical to the way we interpret motivations, intentions, and desires.
  5. 5. Cisco VNI Forecast and Methodology, 2015-2020 by CISCO Internet video streaming and downloads are beginning to take a larger share of bandwidth and will grow to more than 80 percent of all consumer Internet traffic by 2020

We are designers, engineers, and strategists.

We believe the best work happens when talented people trust each other enough to be real and take risks. We’re looking to grow our team and are especially interested in finding the right people for the following roles:

Have an unsolvable problem or audacious idea? We’d love to hear about it.

We work with clients around the globe to solve their biggest challenges with a vision to create an elegantly connected, digitally enhanced, well-communicated world.

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