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Listening for Success
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By Laura Sweltz, Director of UX Research and Strategic Initiatives
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Transformative design begins with understanding the needs of users. When we worked with the International Association of Fire Fighters (IAFF) on their website redesign, getting to know their members was our first priority. We sat down with fire fighters and paramedics at the IAFF Health & Safety Symposium and learned about their work, information needs, and frustrations with finding content. These insights shaped our redesign strategy, and let us build a site that looks great and meets its users’ unique needs. Viget’s redesign of the IAFF website went on to earn multiple w3 awards, including Gold for Best User Experience. As we reflect on this win and look ahead to future projects, the value of a user-centered approach is clear. We’re inspired to continue designing with empathy, purpose, and impact in 2025 and beyond.
Learn More
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Articles We Love
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The Shape of Interviews
by Dave Hora via Dave's Research
“Imagine the interviewer and the interviewee sharing a vehicle to navigate this anthill. As interviewers, we sit in the passenger seat. All we can do is suggest where to go next, with prompts and questions. All that we see, outside of contextual observation and field interviews, is what the interviewee decides to show us.”
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Mastering the Art of Storytelling in Business
via 1Review
“Simply put, well-told stories earn attention. Storytelling in business can be a powerful tool to help you connect with people emotionally, simplify complex ideas, humanize your brand, inspire action and spark creativity.”
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8 Proven Leadership Principles and the Psychology Behind Them
by Kat Boogaard via Atlassian
“Leaders are responsible for leading their teams through inevitable ups and downs, which means adaptability is a critical skill. Rather than resisting change, it’s up to you to lead by example and show your team how to navigate uncertainty with calm, confidence, and critical thinking.”
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What We’re Up To
Our Durham, NC, office recently hosted an AIGA Community Meeting which featured a rousing game of Design Bingo.
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Steven Hascher, PM and Strategist extraordinaire, recently wrote about the joys of meeting in person.
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We got in the holiday spirit last week by hosting a dinner at each of our Viget city hubs – Chattanooga, Boulder, Durham, and Falls Church. Some folks did an anonymous gift exchange (complete with swapping!) and everyone enjoyed the festive mood.
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We're accepting applications for our 2025 summer internship program! The deadline to apply is January 5th. Read Aubrey's recent article for tips on how to stand out.
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Related Articles From Us
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Megan Raden, Quantitative UX Researcher
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Megan Raden, Quantitative UX Researcher
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Careers
Some of the best Viget employees started off as Viget newsletter subscribers. Do any of our open roles sound like a fit? We'd love to hear from you, and the talented folks in your network.
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Contact Us
We help transform organizations with modernized software and optimized digital experiences. If you’re looking to build or improve a digital product, contact us.
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Contact Us
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Washington, DC Metro
105 West Broad Street
4th Floor
Falls Church, VA 22046
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Durham, NC
309 E. Chapel Hill Street
4th Floor
Durham, NC 27701
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Boulder, CO
1002 Walnut St.
3rd Floor
Boulder, CO 80302
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Chattanooga, TN
110 Somerville Ave
Suite 266
Chattanooga, TN 37405
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