Focusing Your Redesign

Community Thoughts on Focusing Your Redesign...

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   Radical Redesign or Incremental Change? by Hoa Loranger via Nielsen Norman Group “Before you throw out the old and bring in the new, make sure you have solid evidence that doing so is necessary to achieve user-centered goals. Discuss solutions that address the root of the problem. Too often, designers approach solving problems by recommending trendy changes while ignoring less-glamorous aspects such as content, structure, or interaction design, which are often the source of the problems.”

2. 2.	Good Designers Redesign; Great Designers Realign by Cameron Moll via A List Apart “The desire to redesign is aesthetic-driven, while the desire to realign is purpose-driven. One approach seeks merely to refresh, the other aims to fully reposition and may or may not include a full refresh.”

3. 3.	Don’t Do A Redesign! Learn Why Evolution Beats Revolution by KissMetrics via KissMetrics “Regardless of how many people are involved or how many hours internal team members spend on perfecting every pixel, the epic redesign is one of the most haphazard and careless decisions a brand can make.”

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   Redesigning Your Website? Don’t Ditch Your Old Design So Soon by Hoa Loranger via Nielsen Norman Group “Even if a redesign (or refresh) is required, don’t be so quick to throw away the existing design. You can learn from it….Your old site is the best prototype of your new site: it’s already fully implemented and it solves exactly the design problem you’re targeting: a website for your business.”

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   7 Critical Web Redesign Considerations You Can’t Overlook by Brad Miller via Search Engine Watch “Digital marketing is quickly evolving into an entirely integrated discipline. A website redesign is a major event in any digital marketing campaign, so it makes sense that this process should also be as integrated as possible.”