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Experimentation and Optimization
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When we started working with Ad Council on their COVID-19 vaccines education campaign in the middle of the pandemic, time was of the essence. Vaccines weren’t yet available to the general public, and hesitancy levels were soaring. We couldn’t let perfect be the enemy of good – so we launched an MVP site that provided factual answers backed by the CDC to common vaccine questions. For months afterward, we continued to flesh out the content and iterate on the design in response to usability testing, analytics, and the evolving public health situation.
It can be tempting — especially for large-scale website redesigns — to want to put a “finished” site out into the world. But there’s really no such thing. A website is an eternal work-in-progress and we should expect to have to keep testing, measuring, optimizing, and maintaining. While the launch is always an important milestone, in many ways it’s afterward that the adventure really begins.
Your Website is Never Done
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Articles We Love
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Fractal Creativity
by Neil Shankar via UXDesign.cc
“Design maturity isn’t just about knowing which branches to kill, and which to zoom in on. It’s about knowing when to zoom out.”
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The art of content testing and measurement
by Patrick Stafford via UserTesting.com
“Content testing is an ongoing, living challenge that any design team should engage with—both during the design stage, and then after any content has been implemented.”
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What We’re Up To
We recently held our annual Pointless Week, when we divvy into teams to stretch our skills by developing a non-client project. Read about one of our 2022 Pointless Projects.
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How much should a website cost? Business Development Director Zach Robbins differentiates a $50 website from a $5,000,000 one in his latest article.
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Read our case study of the COVID-19 education initiative with Ad Council. GetVaccineAnswers.org provides essential information supported by the CDC.
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We're embracing springtime weather with our #WalkableWednesday initiative. Want to join us on our next Wednesday jaunt? We're hiring!
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Careers
Some of the best Viget employees started off as Viget newsletter subscribers. Do any of our open roles sound like a fit? We'd love to hear from you, and the talented folks in your network.
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Contact Us
We help transform organizations with modernized software and optimized digital experiences. If you’re looking to build or improve a digital product, contact us.
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Contact Us
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Washington, DC Metro
105 West Broad Street
4th Floor
Falls Church, VA 22046
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Durham, NC
309 E. Chapel Hill Street
4th Floor
Durham, NC 27701
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Boulder, CO
1002 Walnut St.
3rd Floor
Boulder, CO 80302
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Chattanooga, TN
1404 Cowart St.
Chattanooga, TN 37408
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