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Apples and Oranges
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Consolidating dozens of businesses into one umbrella brand requires a complete overhaul of an organization's information architecture. At a high level, it can seem simple enough – Apples and Oranges? Ah, they're both fruit. But when you start looking at the nitty-gritty differences amongst just the apples themselves, the problem gets significantly more complicated. There are over 7,500 types of apples! You could sort these by color, or sweetness, or baking possibilities (oh, hello, apple crumble!).
On our recent eCommerce project for MW Industries, we helped them compare and categorize their apples and oranges – screws, springs, and bolts (much less tasty). The commonalities and differences among these products informed how a user might shop for a single part out of thousands of similar products. We transformed their newly acquired product catalogs into an easy-to-navigate ecosystem, resulting in a consolidated portfolio and eCommerce platform, all in a single fruit stand website.
Read the Case Study
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Articles We Love
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How the Figma PM team builds products and processes
by Beez Africa via Figma Editorial
“...the PM experience is distinguished by a culture of trust, reflection, inclusion, and transparency—four things that help PM teams drive product development with an eye towards opening up their processes.”
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Reimagining Design Systems at Spotify
by Gerrit Kaiser, Marina Posniak, Shaun Bent via Spotify.Design
“With Spotify moving in all these exciting new directions, we saw a pressing need for new components, patterns, toolkits, and all the other time-saving, efficiency-boosting resources a design system provides.”
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Sohla’s Rules For Fruit Crumble
by Sohla El-Waylly via Food52's YouTube Channel
“This incredibly forgiving dessert is oh so fun and customizable with her simple rules for sweet, bubbly fruit and a crispy top.”
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What We’re Up To
The industry is changing, but the promise of UX is alive and well at Viget. Read about our approach to UX in this article by Director of UX Strategy Curt Arledge.
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Digital Project Manager Apprentice Michael Christmas shares how reflection can help other thirty-something career changers with their next big step.
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We gathered for our outdoor Fall Fête celebrations across our four offices. Want to attend our next event, virtual or IRL? We're hiring!
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We built a tailored ecommerce platform for WCS that enables ongoing measurement and optimization to continually improve the experience for visitors.
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Careers
Some of the best Viget employees started off as Viget newsletter subscribers. Do any of our open roles sound like a fit? We'd love to hear from you, and the talented folks in your network.
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Contact Us
We help transform organizations with modernized software and optimized digital experiences. If you’re looking to build or improve a digital product, contact us.
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Contact Us
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Washington, DC Metro
105 West Broad Street
4th Floor
Falls Church, VA 22046
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Durham, NC
309 E. Chapel Hill Street
4th Floor
Durham, NC 27701
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Boulder, CO
1002 Walnut St.
3rd Floor
Boulder, CO 80302
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Chattanooga, TN
1404 Cowart St.
Chattanooga, TN 37408
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