May 12, 2016
Newsletter

Let’s Talk About:

A More Connected World

Hardware has always been cool, and it's now easier than ever to grow an idea around the "Internet of Things" (or IoT). More recently, this trend has enticed entrepreneurs to leave the purely digital world to take on more tangible products. With the help of 3D printers, custom printed circuit boards, and an abundance of API integrations, expect to see a coming surge of hardware experiences.

If you tuned into the Kentucky Derby this past weekend, you've probably already seen our latest hardware creation. In preparation for “The Fastest Two Minutes in Sports,” we worked with the dreamers at NBC Sports to meld our hardware craft with social strategy to create the first-ever social-powered brooch worn by host Johnny Weir. Read more about it below:



Kentucky Derby Social Brooch

Community Thoughts on A More Connected World...

  1. 1. The Startup Zeitgeist by Jared Friedman via The Macro “The # of YC apps that mention various hardware terms has increased 71% in the last year alone.”
  2. 2. DFM Course 13 – Waterproofing by Scott N. Miller via Dragon Innovation “...entrepreneurs at least wanted the gadget to be waterproofed for showering but a few wanted customers to be able to swim with it.”
  3. 3. 10 Part Tutorial On Designing/Building A PCB (Using FOSS) by Contextual Electronics via Contextual Electronics “Things will not always go right and we want to equip you with the skills to get your hardware blinking reliably”
  4. 4. Pebble Time Smartstraps We Love by Joseph Kristoffer via Pebble “If our Time-Series watches were peanut butter, then smartstraps are the jelly: sweet extras that make things more awesome.”
  5. 5. Inside Liam, Apple's super-secret, 29-armed robot that tears down your iPhone by Samantha Murphy Kelly via Mashable “Electronics waste, particularly waste from batteries, is a growing hazard in developing nations, where much of this waste can ultimately wind up.”

We are designers, engineers, and strategists.

We work with clients around the globe to solve their biggest challenges with a vision to create an elegantly connected, digitally enhanced, well-communicated world. Let's talk.

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