I was delighted to recently design Florence, an exploration of a tool that could help patients better keep up with their medications. (Read Laura’s breakdown of the whole project here!)
One of the most fun, challenging parts was designing the actual character of Florence, a “nurse” patients would interact with directly through texts. A human character like this needed to be recognizable, distinct, and of course, warm.
For a long time, I thought I’d be a better designer when I got to the point where my first idea would be the best one. I’d land on the right answer immediately every time. Lately though, I’ve started to embrace the Bad Idea phase. I’ve realized it’s not as unproductive as it might feel in the moment. Getting the bad ideas out of your system is what starts to get things moving so you can get to increasingly better solutions. The more things you know are wrong, the better you can understand why they’re wrong, then the better you can see what the right answer looks like and why it’s the best way to go.