Read between the lines. Whether your goal is to inform or entertain, content is your product. The experience your audience has when they engage with that content can make or break key metrics like how long they spend on a page, how likely they are to share it on social media, and how deeply they delve into the other content you offer.
Your content isn’t generic. Why should the design be? We design and build media sites tailored to the content they feature. The trick is thinking flexibly to create experiences that feel custom to the user, while considering how design elements can apply to different types of content.
When content is your product as well as the main way your audience engages with you, particulars matter. We consider how users navigate sites through color, readability, and information hierarchy—no detail is too small when it comes to making sure your audience has a smooth and enjoyable experience.
We don’t consider opportunities for sponsorship and advertisements as an afterthought—we build strategies into every News + Media engagement to optimize for revenue. Whether it’s going beyond simply including space for traditional banner ads or thinking through what a newly responsive site can mean for new revenue streams, small changes in design can mean big changes in income.
