Setting Up Google Analytics and Tag Manager
Analytics data tell you who your audience is, where they're coming from, and what they're doing on your site. Understanding and leveraging your web analytics requires proper implementation.
Watch Aakash Tandel, Data Scientist, share best practices for setting up and maintaining your Google Analytics and Tag Manager in this 45-minute webinar. He’ll share the top mistakes we see clients make and how you can fix (or avoid!) them.
We cover:
- Basic View Configuration and Filtering
- Goal Creation and Implementation
- Cross Domain Tracking
- Google Analytics and Tag Manager Installation
- When to Override Default Settings
About the Presenter
Aakash is a data scientist with four years of industry experience. His core skills are in data analysis, testing, optimization, and data science. Aakash uses tools like Google Analytics, Google Tag Manager, Python, and Amazon Web Services to help clients make data-informed decisions. He has a particular interest in merging the fields of data science and digital analytics by using machine learning to solve analytics problems. At Viget, Aakash has worked with clients such as Stanley Black & Decker, American University, and AdCouncil.
Key Capabilities
- Data Science
- Analytics & Optimization
