Upcoming Refresh Boulder - From Canada to Mexico: Developing a Product for a Fragmented Industry

Laura Sweltz, Director of UX Research and Strategic Initiatives

Posted on March 9, 2014

Join us at our Boulder office on Thursday, March 27th at 7:00 PM for Refresh Boulder. Will Butler, Co-Founder and VP of Partnerships at Unreasonable Adventures will present From Canada to Mexico: Developing a Product for a Fragmented Industry.

At Unreasonable Adventures, we make it incredibly simple for small - medium sized tour operators to give their websites' online reservation/payment processing capabilities. There is likely no business, more so than a tour operation, that requires less capital to start and has more of a positive impact on a local community. At its most basic elements, these companies are created by people who know and love their region, and want to share with visitors what makes their home so special. Before launching UA, my team and I spent 3 months cycling from Canada to Mexico in an effort to get in front of as many potential customers and better understand why this industry wasn't online. What we quickly realized was that the guiding industry was extremely fragmented, lacked very few major "influencers", and had a whole host of extremely individualized needs. This Refresh will be a deep-dive into how UA has sought to create a product for 80% of their industry in the hopes of ultimately landing their tools in the hands of tens of thousands of tour guides across the globe.