Persistent Marketing

Here's a great quote from a recent Seth Godin blog post:

Persistence isn't using the same tactics over and over. That's just annoying. Persistence is having the same goal over and over.

I love this idea. While this is applicable to marketing in general; I think this fits especially well with social media marketing. Leveraging a relationship between your analytics data and your social media will enable you to quickly create new tactics while maintaining your original goal.