Online Treasure Hunt Kicks Off Summer Tourism Program

FALLS CHURCH, VA - The Fairfax County Convention and Visitors Corporation, widely known as "FXVA" in the metropolitan Washington Region, kicked off its much-anticipated summer tourism campaign today. Key components of this season's campaign to attract summer visitors to Fairfax County hotels, attractions, and activities are two web-related initiatives developed and executed by Viget Labs.

Visit www.fxva.com to check out a new custom vacation planning tool that matches local activities, museums, and attractions with a user's specific areas of interest. As well, through August 15th, 2006, navigate through a Flash-driven online treasure hunt for a chance to win an Infiniti FX35.

"We love working with clients who have big ideas, and burying a car to attract tourists to our great county certainly qualifies. Helping to shape -- and then implement -- the online portion of FXVA's summer promotion strategy has been very rewarding," says Brian Williams, CEO & Founder of Viget Labs.

Viget Labs has worked closely with FXVA since early 2005 to enhance its web initiatives and currently provides web analytics, email marketing, pay-per-click advertising, and web site development and maintenance support to the organization.

About Viget Labs

Founded in 1999 and based outside of Washington, DC, Viget Labs provides web strategy, creative design, and technical development services to clients around the country. Viget Labs projects vary from media-rich web design to technically-innovative database and software development to complex systems integration and support services.