Jack’s Back from SF Web Expo Talk

Jack's back after presenting How MacGyver Would Do Design Research on April Fool's Day (ask him about his joke that day) at the Web 2.0 Expo in San Francisco. A core element of his talk, which was attended by about 400 people, was:

Even if you have a week and a very limited budget, you can still do worthwhile design research. This talk can help show you how.

Jack said the conference, which was themed "The Power of Less," was incredibly relevent to everyone in the web space given the economic effects industry folks are experiencing to varying degrees right now.

It was good to see a side of the web industry you don't see often – a bit of conservatism with respect to budgets and timelines and scope, but still trying to drive creativity as much as ever.