Instant Live: Buy Concert Recordings Online

FALLS CHURCH, VA - Viget Labs today launched an all-new web site for MA-based Instant Live (www.instantliveconcerts.com), a provider of live concert recordings with a library of artists that includes The Black Crowes, Allman Brothers, and Jewel. Instant Live makes concert CDs available for purchase at the venue right after a show, and now has a world-class web site to help promote upcoming shows and past performances that are available for purchase.

The site offers a user-centric design and features such as:

• Integrated search, allowing users to target the whole site or just a specific artist or show.
• Suggest a Band, which lets fans submit recommendations for which bands Instant Live should record.
• Send 2 A Friend, which supports Instant Live's viral marketing strategy by encouraging fans to tell their friends through an engaging email.
• Instant Live jukebox, which lets fans listen to sample recordings and hear how great the Instant Live sound quality can be.
• Notify Me, a new feature that lets fans join a specific email list to be notified when a specific band makes a new live show available for purchase.

Perhaps the most important feature is one that visitors never see -- this Instant Live site is built on Viget Labs' content management platform. This simple, web-based content management solution allows non-technical Instant Live staff members to manage specific content sections (show listings, photo galleries, etc.) with just a web browser. This flexibility is crucial since updates often happen from the road, and having up-to-date information on the site is a key aspect of their customer acquisition and satisfaction strategy.

Viget Labs' experience in providing strategic consulting, creative design, and web development solutions for the entertainment industry is extensive, with clients such as Britney Spears (www.britneyspears.com), Usher (www.usherworld.com), and Shania Twain (www.shaniatwain.com).

About Viget Labs

Founded in 1999 and based outside of Washington, DC, Viget Labs provides web strategy, creative design, and technical development services to clients around the country in a variety of industries. Viget Labs projects vary from media-rich web design to technically-innovative database and software development to complex systems integration and support services.

About Musictoday

Charlottesville, VA-based Musictoday, LLC was founded in 1996 to provide merchandise warehousing and order fulfillment services to musicians. Musictoday's 160 employees now provide an expanded portfolio of services including merchandise warehousing, merchandise order fulfillment, Web store hosting and administration, merchandise design, coordination of merchandise production, Web ticketing site hosting and administration, ticket order fulfillment, Web fan club site hosting and administration, Web site hosting and administration, CD replication, and call center customer support. Musictoday's proprietary Web store, Web fan club, and Web ticketing solutions provide Musictoday's hundreds of clients with an unparalleled ability to interact actively with existing and emerging fans. For more information about Musictoday, visit www.musictoday.com.