College Parents of America Gets Complete Online Solution

FALLS CHURCH, VA - Viget Labs today relaunched www.CollegeParents.org, the web site for College Parents of America, a national membership association dedicated to advocating and to serving on behalf of current and future college parents. The new site is the culmination of a new web strategy outlined by Viget Labs last fall that called for a revitalized, user-centric site design, an advanced email communications platform, and improved online tools for College Parents of America members. "This is much more than a simple brochure site. While CollegeParents.org provides a lot of great information, it's the 'Member Exclusives' content that is the most valuable," said Andy Rankin, a Founding Partner at Viget Labs. The site is designed to, first, make it easy for potential members to understand the benefits of joining College Parents of America. Next, these visitors can quickly join the organization through a simple four-step sign-up process, including a secure online payment step. Finally, returning members benefit from our focus on usability as they leverage the online benefits of College Parents of America membership. "Nearly all parents worry about whether their child will get into the right college and how they will pay for it," said James A. Boyle, president, College Parents of America. "Now, thanks to the great work done by Viget Labs, we give parents the tools to understand and manage the going-to-college process -- by providing advocacy, timely information, and access to discounts, all emanating from an attractive and easy-to-use web site." By seamlessly integrating Viget Labs' email communications platform and web analytics package, College Parents of America receives detailed information on the performance of their online solutions. Viget Labs expects to leverage both the tracking data, as well as direct feedback from visitors provided via a web-based feedback form, to continue to expand and improve the web solution. About College Parents of America College Parents of America is the nation’s only membership organization advocating for, providing information to, and creating access to deals and discounts for current and future college parents. Headquartered in Arlington, Virginia, the not-for-profit entity currently consists of 2,400 individual members and more than 70 institutional members reaching parents of more than 800,000 undergraduate students. The organization also has formalized relationships with at least a dozen corporate partners, who are providing tangible economic benefits to its membership. About Viget LabsFounded in 1999 and based outside of Washington, DC, Viget Labs provides web strategy, interactive marketing, creative design, and technical development services to clients around the country. Viget Labs projects vary from media-rich web design to technically-innovative database and software development to complex systems integration and support services. For more information, please contact us.