Backstreet Boys: Back Online Thanks to Viget

FALLS CHURCH, VA - The Backstreet Boys are back in the studio and, while their new album isn't due out until next spring, their web site is back online thanks to Viget Labs. Working in partnership with Charlottesville-based Musictoday, Viget Labs launched a "transition site" at www.backstreetboys.com on Friday designed to generate buzz about the band, album, and full web presence that will launch this fall. The content and features that will be available on the full site won't be revealed in advance; however, an online fan club is known to be in the works. The transition site is intentionally sparse and includes only the most basic content and functionality.

"We've seen significant traffic already, which is encouraging for a transition site," noted Brian Williams, one of Viget Labs' Founding Partners. "Our tell-a-friend tool generated more than 4,000 email referrals over the first weekend, and our site feedback survey has been flooded with input and ideas from excited fans. The viral nature of the site has resulted in a lot of email list sign-ups, which is really our primary goal at this stage."

The new site will continue to spark interest in the band and album in the coming months while supporting offline appearances and marketing efforts.

Viget Labs' experience in providing web strategy and design for the entertainment industry is extensive, with clients such as Britney Spears (www.britneyspears.com), Usher (www.usherworld.com), and Shania Twain (www.shaniatwain.com).

About Viget Labs

Founded in 1999 and based outside of Washington, DC, Viget Labs provides web strategy, creative design, and technical development services to clients around the country in a variety of industries. Viget Labs projects vary from media-rich web design to technically-innovative database and software development to complex systems integration and support services. .

About Musictoday

Charlottesville, VA-based Musictoday, LLC was founded in 1996 to provide merchandise warehousing and order fulfillment services to musicians. Musictoday's 160 employees now provide an expanded portfolio of services including merchandise warehousing, merchandise order fulfillment, Web store hosting and administration, merchandise design, coordination of merchandise production, Web ticketing site hosting and administration, ticket order fulfillment, Web fan club site hosting and administration, Web site hosting and administration, CD replication, and call center customer support. Musictoday's proprietary Web store, Web fan club, and Web ticketing solutions provide Musictoday's hundreds of clients with an unparalleled ability to interact actively with existing and emerging fans. For more information about Musictoday, visit www.musictoday.com.