Your friends at Viget present Advance, a Strategy & Marketing Blog

Four Tips For Fostering a Happier Project Team

Would you rather be happy or unhappy? Seriously. It’s not a trick question.

I’m thinking—and hoping—you answered “happy.” There’s a lot of benefits in being happy, including better overall health and, possibly, higher productivity. It’s also nicer being around and working with happy people. Despite the prevailing desire for people to be (and be around others who are) happy, though, when I talk to other Digital Project Managers (DPMs) about tough projects/clients, I often hear stories of DPMs commiserating and bonding with the internal team—sharing that misery so everybody can be miserable together. After all, misery loves company, right?

That might be how the saying goes; but, whether you’re miserable alone or miserable with other people, you’re still miserable—and being miserable just isn’t fun.

As DPMs, we can do a lot to foster happier teams, happier clients, and an overall happier work life, regardless of how frustrating the project we’re working on might be. Most of the projects I’ve worked on have been fantastic (thanks Viget!); but, even great projects can have rough patches. Below are four tips for creating a happier environment when the project isn’t perfect.

The Next RMDPM Presentation: Crowd Favorite

On Thursday, March 26, Rocky Mountain Digital Project Managers will get together for another great presentation from local digital leaders.

This month, we’re in Denver with the awesome people at Crowd Favorite as our host and presenters. By coming to the event, you’ll get a chance to see their space and hear more about their process. Crowd Favorite looks beyond the label of a dev or design shop, and instead sees themselves as a strategic business partner providing help with branding, design, user experience, development, and integration into existing systems.

Removing Referral Spam from Google Analytics

You know what really grinds my gears? Opening up a report in Google Analytics and having to deal with referral spam. In this post, I’ll tell you how to deal with referral spam and why it’s dangerous.

Click here to go straight to the solutions...

referral spam grinds my gears


In the past year, I’ve noticed an alarming trend of referral spam creeping into my Google Analytics reports. Referral spam is the practice of sending bogus referral traffic to a website or product. It may sound relatively harmless, but referral spam is quickly turning into a serious issue.

Accessibility’s costs are lower than you think

In my previous post, I argued that the accessibility discussion often glosses over costs (in terms of planning, implementation, and testing), and that a more successful case for accessibility would acknowledge those costs. After hearing other perspectives via comments on the post, digging further into WCAG guidelines, and participating in internal discussions/workshops, I want to amend part of that argument.

I still think the better case for accessibility is one that talks about costs, because cost is a key part of most businesses' decision-making.

But the best case for accessibility would lead with this revelation: Actually, for many websites — and certainly for many agency projects — the costs are trivial to implement and test common, high-impact accessibility items.

And if that's the case, we don't need to reframe accessibility at all. I mean, we can — but kind of who cares? If more businesses and people knew they could do the right thing and make accessible sites with little additional cost, I think most would do the right thing.

That means the key is not only to encourage more people in our industry to be well-educated about accessibility. It's to understand that an important part of that education is non-judgmentally addressing concerns — including concerns about costs — and ignorance.

And speaking of ignorance: Just because I'm an accessibility newb doesn't mean Viget is an accessibility newb. We've incorporated accessibility into many of our projects, and Jeremy, Jason, and Megan are leading internal efforts to standardize accessibility training and implementation. Viget is investing in those efforts — and in efforts like my posts — so we can do the right thing as much as possible.

What #TheDress Reminded Me About Web Design

As the dust settles on #TheDress debate and the naysayers start to see that the dress is obviously blue and black, I've realized that there is an underlying lesson to be learned from this internet sensation:

People see things differently based on their circumstances.


This is an important reminder. As professionals in the web design world, it's something we need to constantly keep in mind. Whether it's due to screen brightness, environmental lighting, time of day, or some other external factor, there's inevitably going to be a number of considerations to take into account when designing for the web.

Sifting through the hundreds of articles on #TheDress, you'll find that some postulate that it might be your emotional state that's causing you to see blue and black vs. white and gold. Could this be the real reason? I can't answer that, but what I do know is that it's yet another factor to take into consideration.