Razoo
Razoo promotes social good and inspires others to get involved by making giving and serving fun, easy, and meaningful. Razoo users rally others to join in causes they create, such as “Entrepreneurship in the Developing World” and “End Elder Loneliness,” meet similar-minded people, and perform actions to benefit the world around them. To support such a global mission, we built a customized Ruby on Rails framework to manage the limitless social network and its content – from photos to blogs to groups and everything in between. We integrated a sleek, unique design with simple tabs containing everything a Razoo user would need to maximize her ability to be involved online. Razoo launched publicly in July 2007, and its community of causes, members, and actions is growing rapidly.
What We Did:
Custom Development in Ruby on Rails to meet their unique start-up needs
Branding - including logos - to help establish its online presence
Original Design, heavily based in creating a pleasant user experience
Copywriting to engage its diverse online community
Blog, including design and development toward social media marketing
Google Analytics to track and improve performance
Strategy sessions to define short- and long-term goals
More, I Say!
Thousands of users already are helping to change the world with Razoo. Care to join?