PUMA Social Cards

The PUMA Social campaign celebrates After Hours Athletes, the individuals who champion late nights and who turn every game and night out into a winning one. PUMA challenged us to create an engaging experience that pays tribute to all After Hours Athletes across the globe. We created a shareable campaign that extends PUMA’s offline social presence to the web, an iOS app, and social media platforms.


Process

We designed an iOS app that allows After Hours Athletes to capture these late-night (and early morning) moments and to share them across Facebook and Twitter. Users create a card by snapping a photo of their favorite moments and adding unique frames and titles. They can also download additional cards specific to campaigns like Rallycross, Sailing, and Bolt.  And to continue basking in the moments of fellow After Hours Athletes, users can visit the PUMA Social Cards website to browse submitted cards by time, place, and title.


PUMA Social Cards
PUMA Social Cards
PUMA Social Cards
PUMA Social Cards
PUMA Social Cards
PUMA Social Cards
PUMA Social Cards
PUMA Social Cards
PUMA Social Cards
PUMA Social Cards
PUMA Social Cards
PUMA Social Cards
PUMA Social Cards

Portfolio & Case Stories