Pay The Fan
Pay the Fan attempts to do what no other Fantasy Sports provider does – pay a half million dollars to the world’s best fantasy team owners. Likewise, creating their website required serious strategy – it was a fully customized and energized project that required integration with external vendors to ensure the statistics and timing systems were perfect. With a great team at hand, we designed a user experience and visual design fit for Pay The Fan's NFL and NASCAR loyalists. Users, within a gorgeous design based on the color of money, can read celebrity blogs, talk smack to other teams, and -- oh yeah -- play for the biggest payouts in fantasy sports. We’re proud to be a part of making those fans’ dreams come true.
What We Did:
Strategy Workshop to help PTF define its online goals and areas of potential
Design, based heavily in creating a pleasant user experience, for both the main site and its blogs
Copywriting to create engaging copy for the most serious fantasy sports fans alive
Marketing recommendations to improve visibility
Google Analytics to track and improve performance
More, I Say!
Hundreds of thousands of serious players have found their perfect online sports fantasy provider in Pay The Fan. Are you among them?