Story Telling

The relaunch of Opower.com not only sought to modernize the start-up's online stance, but it also set out to surface an answer to the common question “What is Opower?”. It’s not as easy an explanation as you might think, particularly because Opower isn’t a product or service for which you as the average consumer can sign up. Numerous interviews, focused research, and thorough user experience design and content architecture resulted in a more compelling and effective site narrative. Visual assets served a key role in this kind of story telling, as well, which required great care and study.

Captivating Visuals

Opower’s emerging and dominant stance in the space of energy efficiency afforded us a unique opportunity to create a rich visual style centered on photo-realistic objects. Not only did we want this look to be unique to Opower, we wanted it to be memorable and captivating. This sensibility inspired our various mood board directions and ultimately served as a cornerstone for the site’s aesthetic. Hallmark pages are given a bold, weighty treatment, while individual objects are disbursed throughout the site to complement a particular angle of the Opower story.

Custom Development

Behind the wealth of eye-candy exists a flexible, custom content management system (CMS) created in Ruby on Rails -- a technology of particular speciality at Viget. The administrative side of the site is suited directly to the way Opower works, allowing the organization to manage their content their way. Unnecessary controls and features and the interface noise they bring are absent from the day-to-day experience of running Opower.com. And, in much the same way the organization has grown, the CMS has swiftly and easily matured to manage new content and resources.

Measurable Increases

29% more pages viewed during a single visit

20% more time on site from mobile visitors

iOS Development

Opower is the industry leader and pioneer in providing customized, energy usage reports to consumers. The flexibility and tailored nature of these mailed reports is what makes them so useful and effective. To help the company's sales team communicate the features and benefits of this physical resource in an easier, more compelling way, we created a native iPad app. Despite being similar in size and look, the app does what paper cannot and compresses months of reports into a singular, interactive experience.