Training: Google Analytics 101

Our day-long training course ensures that anyone responsible for maximizing and measuring the performance of a web site is using Google Analytics to its full potential. Attendees—business owners, marketers, and web professionals—will walk away knowing how to:

Locate, understand, and interpret Google Analytics’ metrics
Properly measure online success and improve web site performance
Integrate and evaluate online marketing efforts
Produce custom reports and quickly access data unique to your business

Led by Mitch Daniels

Mitch is a Google Analytics Qualified Individual. With comprehensive knowledge of Google Analytics, he provides training, advanced configuration, and analysis of online marketing efforts for Viget clients.

At Viget in Falls Church, VA

400 S. Maple Avenue, Suite 200
(map)

On June 5, 2013

8:30am	Registration
9:00am	Training Starts
12:00pm	Lunch (included)
12:30pm	Training Resumes
3:00	Training Ends

What We’ll Cover

What is Web Analytics
How Does GA Work?
Common Terms
GA Interface
Reporting: The Grand Tour
Visitors, Traffic, Content & Goals
Ecommerce
Regular Expressions
Navigation & Site Search
Advanced Segments & Custom Variables
Integrated Marketing
Getting Clean Data

Testimonials

Viget really knows what they're doing! The GA training was truly useful and 100% worth the investment. I'm eager to put what I've learned to good use.
-- Jill Spaeth, Fox Architects

I was very impressed with the Google Analytics Training ... the team at Viget managed to make what could have been a very dry presentation, fun, entertaining, and informative.
-- Stephen Helm, AVF Consulting

In a rapidly changing marketing environment it is rare to see a company that 'gets it'. Viget Labs not only 'gets it', they are happy to share via a training program. My hat is off to the Viget crew!
-- Tony Keuper, StellaPop

About Viget

Viget is more than just an analytics firm. As a full-service web consultancy established nearly a decade ago, we design, build, and market high-profile web sites for clients like PUMA, National Geographic, PBS, and Choice Hotels. As a result, our approach to analytics is holistic. We analyze Google Analytics data in the context of making practical, high-value recommendations that improve sites and online marketing programs. It’s this complete view of the web that gives Viget a unique advantage when offering Google Analytics training.