I’ve been wondering lately what it would look like to extend the Viget color palette beyond our signature blue and orange – particularly when I see a chart or graph in a Viget-branded presentation template. The colors typically lack harmony and sometimes it’s hard to distinguish one data point from another. If we had a few more colors to choose from, there would be more consistency and perhaps more visual contrast in our graphic visualizations.
I decided to take on the palette-extending challenge. I quickly discovered that while there’s some science to it (found in basic color theory), there’s also an art to manipulating the rules to discover just the right color combination.