A couple of months ago, Washington Post reporter Sarah Halzack talked with Samantha and me about a blogging story she was working on.  We were happy to discuss how we blog at Viget, and they were even nice enough to have a photographer come in to take some photos.  Samantha and I were a bit perplexed in terms of what exactly they should take photos of (people blogging?), so we just sat around and talked over coffee.

Sarah's article, Marketing Moves to the Blogosphere - Business Model Shifts to Engage Customers Online, was published this morning.

In a related note, another Post reporter (more of a blogger, I suppose), Zach Goldfarb, asked me to contribute to his post last Friday TechPost: Nine Tips for Building a Brand Online. With some help from others here at Viget, I tried to give some interesting nuggets that weren't the typical themes being tossed around (like "be authentic" or "don't try to control the conversation".) Our advice? Welcome criticism, Think like a startup, and Define metrics, measure them, and act.

Keep an eye on our marketing blog for follow-up posts about some of those ideas, as well as more posts in general now that Jen's onboard.

Thanks to Sarah and Zach for asking for our input!