Four years ago today, I was wading through responses to our craigslist ad for an Office Manager. When I wrote the ad, I went out on a limb and tried something non-traditional and creative, attempting to appeal to the heart and mind of a very special person. To my surprise and relief, after several weeks and several hundred applicants, it worked. That very special person was Khanh Stenberg. She joined Viget in May 2010. I think in my seven years at Viget, writing that job listing may have been my greatest achievement so far because it helped us find and hire one of our most influential people to date.
We were excited to see 96Elephants.org, a site we built with the Wildlife Conservation Society, take home the Gold in the Public Service category, the Best of Interactive Award, and the Best of Public Service Award at last night’s American Advertising Awards-DC gala. There were a total of 647 entries from 87 DC-area organizations.
Whether hitting the trail or pounding the pavement, runners need to know that their gear will keep up with them. It’s helpful to see products in action before making a purchasing decision. For our most recent collaboration with Dick’s Sporting Goods, our challenge was to feature products in a fresh way that allowed customers to see them up close and in motion — through a digital experience. We decided to create an immersive video lookbook that builds an emotional connection with runners while introducing them to the best running gear of 2014.
Join us at our Boulder office on Thursday, March 27th at 7:00 PM for Refresh Boulder. Will Butler, Co-Founder and VP of Partnerships at Unreasonable Adventures will present From Canada to Mexico: Developing a Product for a Fragmented Industry.
At Unreasonable Adventures, we make it incredibly simple for small - medium sized tour operators to give their websites' online reservation/payment processing capabilities. There is likely no business, more so than a tour operation, that requires less capital to start and has more of a positive impact on a local community. At its most basic elements, these companies are created by people who know and love their region, and want to share with visitors what makes their home so special. Before launching UA, my team and I spent 3 months cycling from Canada to Mexico in an effort to get in front of as many potential customers and better understand why this industry wasn't online. What we quickly realized was that the guiding industry was extremely fragmented, lacked very few major "influencers", and had a whole host of extremely individualized needs. This Refresh will be a deep-dive into how UA has sought to create a product for 80% of their industry in the hopes of ultimately landing their tools in the hands of tens of thousands of tour guides across the globe.
All of the official details
What: Refresh Boulder
When: Thursday, March 27th at 7:00PM
Where: Viget Boulder, 1360 Walnut Street, Suite 100
Why: To come together and refresh the creative, technical, and professional aspects of our trades.
We look forward to seeing you there!
Free Lunch Fridays. Third Third Thursdays. 100% covered health benefits. Shiny Apple hardware. It’s not as if Viget is lacking in the benefits department. But there’s always room for more, right? Say hello to SpotsYou, a simple app we built to reimburse employees for gym memberships -- memberships they actually use.