Your friends at Viget present Flourish, a Viget News & Culture Blog


The Red and Blue, Reimagined: the New UPenn.edu

I've been bursting at the seams trying to keep this one a secret, but the time has finally come to announce the new upenn.edu!

This site serves as the primary web portal for the University of Pennsylvania, an Ivy League institution in Philadelphia. Founded by Benjamin Franklin more than 250 years ago, Penn has rich historical roots and a modern, forward-thinking philosophy that has helped it grow into one of the world's premier centers for education, scholarship, and research. It's also the best school in the world (although, as an alum, I am clearly biased).

Penn's previous site had been around since my freshman year (a long time ago, especially by web standards) and no longer accurately reflected the University's evolving personality and standing in the global community. UPenn.edu needed a modern design that showcased the University's friendly culture, top academics, and commitment to service ... And, that's where Viget came in.

University of Pennsylvania Homepage


Team Viget: Space Odyssey

About 5 years ago, our then-tiny design team decided to take recruiting our next great designer into their own hands. They created teamviget.com as a place to show off why a designer would love to work at Viget -- the culture, the team, the work -- all described with a designer in mind. It was a simple site, but thanks to some nifty interactions it got some love on various galleries, and served us well. We've grown!  Here's what the old site looked like:

Old TeamViget


TTT: Hiking, Golfing, and Climbing our way through Q2

The tradition of TTT continues at Viget this Summer. With the focus of becoming a healthier company, we decided to get off our bums and go outside, swing clubs, and climb walls.

Before the fun, each office got together for our Progress Quarterly meeting where Brian and Andy shared an update on how the company is doing and we all discussed ideas for how we can be a better company.

Andy Head

Our Boulder crew has been vigorously decorating the new office so it was the perfect time for them to get out for a bit and enjoy the fresh Colorado air.  For the first, of many, TTT event(s) in Boulder we chose to pack up coolers and hike the Realization Point trail.

Hiking


Engaging English Goes E-commerce

It's always great to see an existing client take big steps toward growing its business -- but, it's even more exciting when we get to help!

Viget continued our ongoing partnership with MetaMetrics, a Durham-based company whose mission is to improve education through linking assessment with instruction, to expand its Engaging English® reading service. Engaging English uses the Lexile® framework to measure the reading skill levels of English-language learners, connect them to reading resources that match their level, and then track their progress.

We teamed up on the Engaging English product not too long ago, providing UX, visual design, and front-end development services. However, at the time, the "marketing" arm of the site was simply a one-page login screen with a brief product tour. Memberships were only available through a partnership with Educational Testing Service (ETS), so on-site marketing outreach and e-commerce weren't needed.

But, the time has finally come for Engaging English to expand and offer its own e-commerce! Now that users can join directly through the site, the Engaging English landing page needed to transform into a full-fledged marketing experience.

Engaging English Homepage