On November 14th of this year, the U.S. Fish and Wildlife Service crushed six tons of seized elephant ivory at the Rocky Mountain National Wildlife Range outside of Denver. It was a very public move by various government agencies (e.g., the Department of Justice and the Department of State) and many non-government organizations. The goal was to highlight the increasing threat of the ivory trade around the world to communities and, most importantly, to the elephant species. Witnessing the event in person was particularly meaningful to me, given Viget’s work with the International Fund for Animal Welfare (IFAW) and WWF—both of which were among the event’s organizers— and given our launch last September of 96Elephants.org, an award-winning site we created in collaboration with the Wildlife Conservation Society (WCS) to highlight this exact issue.