When we get together as a company, we’ve been known to not only have a good time, but to also capture and share it in a creative way. What’s better than combining adventure and photography?
That's why we were thrilled to work with GoPole, a company that creates products for that exact exciting combination. GoPole, the number one selling brand for GoPro camera accessories and mounts, was looking for a new site that reflected their international success and growing brand presence. But most importantly, they needed a site that matched the active lifestyle of their audience.
With that in mind, we set out launch the new GoPole.com.
More Than an E-commerce Site
GoPole sells their products internationally through several channels -- big retail chains, small sports shops, and in their own online store. While creating an intuitive and functional e-commerce system for users to easily purchase products was a priority, we knew the site was more than just an online store.
The story of GoPole and its brand is best told through its users. Cliff jumping, parasailing, canyon diving, surfing, bungee jumping, skydiving -- if you can imagine it, a GoPole owner has probably done it (and proudly shared their photos as evidence). We were inspired by the vibrancy we found in these photos, and knew they had to play a significant role on the new site. What tells the GoPole story better than the look of a skydiver freefalling in a bear suit, or a surfer catching the perfect wave right as the sun sets?
We made it a priority to use these photos across the site. Media is featured on the homepage, in a dedicated media section (where you can filter by photo, video, element, activity, and product used), and of course, on the product pages. These photos effectively sell the utility and the story behind the product.