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Google’s Sponsored Links Move on Over

Google’s sponsored links have inched their way over to get a little closer to organic search results. This shift happened on August 11th. Now when you run a search you'll see something like this:

Google ad results

One theory for the change is that Google is following Bing’s lead. Running a search on Bing will give you quite similar looking results - sponsored search ads appear fairly close to the organic search results.

Bing ad results

Furthermore, according to a study that User Centric performed earlier this summer,

Sponsored links on the right attracted more attention on Bing (~42% of participants per search) than they did on Google (~25% of participants per search).

The big question is will this new ad location drive more attention and more importantly, more qualified clicks to advertisers’ web sites? Only time will tell. I certainly will be monitoring advertising performance to see if ad location does indeed have an impact.


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