Your friends at Viget present Advance, a Strategy & Marketing Blog

Small Office, High Productivity—An Interview With Mike Redmer: The Next BDPM Happy Hour

On Thursday, May 22, Boulder-based, web-focused Project Managers will get together for another happy hour presentation.

The next BDPM Happy Hour will feature an in-person interview with Mike Redmer, Chief Operations Officer and Partner at fleetCreature, on how he efficiently manages a business from an office that fits into a backpack. Mike will share what hardware and software he uses, the management practices, and the results of operating in small, mobile, and efficient office.

Mike Redmer began as a project manager at fleetCreature and has evolved his role to Chief Operations Officer and Partner. Mike brings a background in psychology, human and systems development, and a love for experimenting with new technology to his position and company. In his tenure at fleetCreature, Mike has worked on a variety of website and application design and development for local and national clients.



Boulder Project Manager Meetup Wrap-Up: Apps For The Tonight Show Starring Jimmy Fallon

If you’ve been a Digital Project Manager (DPM) for longer than — say — a minute, you’ve probably been on a project with crazy expectations and crazier deadlines. Even though we’ve all been there, it’s always interesting and educational to learn how other teams have dealt with these unrealistic situations. This is why the Boulder DPM Meetup (BDPM) has had a few presentations that relate to this subject, and why we will continue to do so in the future.

In our latest BDPM Presentation, we heard Dan Fox, VP/Executive Creative Director at Crispin Porter & Bogusky (CP&B), talk about creating the website and applications for The Tonight Show Featuring Jimmy Fallon. I don’t know Jimmy Fallon (sadly) but I can only assume he was not going to settle for anything less than a fully baked and working product. He also wasn’t going to delay his debut on the Tonight Show if the website wasn’t ready, so despite only starting on the project in late November, everything needed to be up and running by February 17th.

Value Creation: What Clients Want From Agency Partners

According to new research published by The Society of Digital Agencies (SoDA), marketers value these three characteristics above all others in their agencies and partners:

  • Marketing creativity
  • Product / service innovation
  • Expertise in emerging trends

The latest issue of the SoDA Report examines the concept of value -- exploring value creation and value delivery from a wide variety of perspectives. It includes a Digital Marketing Outook research study conducted by EConsultancy, which asks how are agencies, production companies, brands, and technologies creating and delivering value, or working to develop entirely new value systems?

SoDA Report Cover Image.jpg

Clients are keenly aware that from strategy, to customer experience, to reputation management, their success is intricately tied to their ability to create engaging and meaningful experiences across whatever platforms make the most sense for their brand. An ever increasing number of those platforms are now rooted in technology. However, many agencies and SaaS developers will agree that there is a significant gap between what technology can do, and what we are currently doing with technology to provide real business and consumer value.

A growing number of clients are working with small rosters of specialized digital shops with strong technical capabilities (like Viget) to focus on specific digital marketing initiatives and gain a competitive edge. The report highlights that nearly 70% of brands surveyed believe being seen as an early adopter of new technologies in their marketing efforts is key or important to their brand position.


Apps for The Tonight Show: The Next Boulder Digital Project Manager Happy Hour

On Thursday, April 24, Boulder-based, web-focused Project Managers will get together for another happy hour presentation.

This presentation will feature Dan Fox, VP / Executive Creative Technology Director for Crispin Porter + Bogusky (CP+B), discussing the digital apps his team just completed for The Tonight Show starring Jimmy Fallon.  Dan will share what CP+B did for The Tonight Show, some of the project challenges and opportunities, and what it was like to be a part of one of the most high-profile television show launches in years.