Your friends at Viget present Advance, a Strategy & Marketing Blog

What would FDR think about how frequently you’re sending email newsletters?

Today, it would be impossible to spend any significant amount of time online without running across a plethora of websites willing to deliver weekly (or even daily) email newsletters. And there is nothing wrong with this. There is an abundance of great digital content and plenty of people looking to consume as much as they can of it.

At the same time, I can't help but postulate that for every organization who successfully generates and delivers compelling content daily or weekly and has an engaged following, there are many others failing to keep up. For these organizations, I wonder if Franklin D. Roosevelt's "fireside chats" could serve as a great model for how they should communicate and engage with their audiences. 

FDR delivered thirty fireside chats between 1933 and 1944. These chats, if you're not familiar, were 15- to 45-minute radio broadcasts in which President Roosevelt addressed the nation, mostly covering economic topics during the Great Depression and military topics throughout World War II.

Roosevelt never did more than four fireside chats in a single year; in fact, he delivered just one in both 1935 and 1939. Overall, he averaged one address about every five months over their 11-year run.

The Seven Deadly Sins of Project Management: The Next Rocky Mountain Digital Project Manager Talk

On Thursday, October 23, Rocky Mountain Digital Project Managers will get together for another great presentation from a local Digital Project Manager.

About the Meetup

Join us for our first meetup in Denver, hosted by Effective UI, with Pizza and beer provided by Viget! This meetup will feature Keren Nimmo, Vice President of Client Engagement for EffectiveUI, discussing the “Seven Deadly Sins of Project Management”.  Keren will expand on an article she wrote recently by explaining how project managers have often been devalued and even given advice that may make them appear less capable than they truly are.  Learn how behaviors such as “Don’t Take Notes” can elevate the role of project managers from that of order-takers to strategic leaders.

About Keren

The Testing Taxonomy: How to Make Sure QA Doesn’t Fall Through the Cracks

There comes a time in every PM's life when you're this close to a project launch and suddenly you and/or your colleagues have a moment:

No, you haven't forgotten this adorable little scamp:

You've forgotten testing. Or more charitably, testing has fallen through the cracks.

Last-minute scrambling ensues; frustration abounds; everyone feels like this:

Nobody wants to feel like that (I'd rather sleep in the same bed as Fuller). So how can we make sure testing stops falling through the cracks?

First we need to diagnose the real problem: I think testing frequently gets lost because everyone means something different when they say "testing" or "QA" or "UA" or "end-to-end testing" or "smoke testing."

This makes it tough to pin down what needs to be done, who is going to do it, and when.

The solution? I give you: A Testing Taxonomy!

By breaking down the fuzzy notion of "testing" into concrete types of testing, we can talk in specifics about what work actually needs to be done.

Now that you're hopefully fired up, let's dig into ... testing taxonomy nomenclature! Woo! Party!

Understanding SEO + SMO (Part 2): Specifics

This is the second of two posts that aim to provide a fundamental understanding of SEO (Search Engine Optimization) and SMO (Social Media Optimization). If you haven’t already, I’d recommend reading Part 1: Background first. Now for the specifics of how to do well on search and social media:

Relevant Content

Appropriate On-Page Tags

Intuitive Site IA (Information Architecture)

Capable Front End Design

Sturdy Back End Systems

Healthy Digital Presence

Understanding SEO + SMO (Part 1): Background

The worlds of SEO (Search Engine Optimization) and SMO (Social Media Optimization) are converging. We’re at a critical point where performing well in search and social media go hand in hand — the survival of your digital reputation requires a critical understanding of both. This series of articles provides a fundamental understanding of SEO and SMO, as well as specific instructions regarding what to focus (and not focus) on.


SEO Background
SMO Background


Before we jump into the nitty-gritty, let’s look at some background. At their core, SEO and SMO are about optimizing a digital entity — a person, idea, or organization —  to reach an audience. Consumers discover content on the web in a number of different ways, but the two most popular methods are via search engine, which is a very intentional form of consuming, and social media, which encompasses many platforms and tends to be more passive.