I recently project-managed my first full-service photo shoot. It was a two-day, two-location shoot, with 19 models and 10 unique sets, each with a variety of scene setups. The shoot was for Viget’s client, SmartThings, a start-up product company and pioneer in the exciting world of smart homes and home automation.
The goal of the shoot was to capture lifestyle “in the moment” photos that illustrate how the SmartThings product and app seamlessly integrate into people’s lives. The app allows i) customers to access what’s going on in their homes from near and afar and ii) enhances everyday life in general. As you can imagine, stock photos just wouldn’t "cut it".
In addition to being highly creative, energizing, fast-paced and fun, photo shoots can also be very stressful if you’re not properly prepared. As with any project, the more experience one has, the more smoothly run the next project will be.
So, I am excited to share with you the lessons that I learned on my photo shoot to hopefully give you a leg up on yours!
First, some background...
Our team was responsible for planning and coordinating all aspects of the shoot, including photography (obviously), lighting, equipment rental, art direction, location, models, wardrobe, props, scene setup, and post-production.