Your friends at Viget present Advance, a Strategy & Marketing Blog

How to Approach a Redesign with Digital Analytics in Mind

At Viget we do a lot of redesign work. The analytics team informs and supports our redesign project teams in the initial strategy and design phase with a focus on data-driven design and development. It’s also our job, however, to get our clients interested and excited about post-launch analytics.

To get the most out of analytics, it’s helpful to have a framework to follow: Plan, Implement Tracking, and Act…the PITA model. Using PITA to think about analytics with the right mindset before a project even starts will establish appropriate expectations for a team to help get the most out of a redesign in the long run. Let me explain in more detail:


Staying Agile While Working With Large Companies: The Next Boulder Digital PM Happy Hour

On Thursday, July 24, Boulder-based, web-focused Project Managers will get together for another great presentation from a local Digital Project Manager.

We’re thrilled to welcome Sara Barber, Senior Producer at Mondo Robot, as Thursday’s presenter. For several years, Sara has worked with large organizations like Microsoft and Comcast. Along the way, she’s learned and developed tips for successful agile-focused engagements with large companies, and she’ll be presenting those for us on Thursday.


Visualizing the Evolution of the San Antonio Spurs with Tableau

With their Game 5 victory over the Miami Heat this past month, the San Antonio Spurs officially won their fifth championship in the Tim Duncan and Gregg Popovich era, dating back to the 1997-98 season. Recently, much has been made of the Spurs’ consistency since Duncan entered the league: 17 consecutive trips to the playoffs, and regular season win percentages above 60% for each of those seasons.

Basketball experts and fans alike have observed that the Spurs have evolved from being a defensive juggernaut to an offensive powerhouse. I wanted to see if the data supported the NBA eye-test. Analyzing stats from basketball-reference.com with Tableau Public--just released for Mac--this is what I found.


Keys to Effective User Stories: The Next Boulder Digital Project Manager Happy Hour

On Thursday, June 26, Boulder-based, web-focused Project Managers will get together for our first happy hour panel.

At the next Boulder Digital Project Manager meetup, The Product Management team from SportsLabs will highlight their agile process and how it facilitates writing succinct and effective user stories. They will discuss quality user story structure, best practices of writing users stories, and provide examples of user stories that allow them to build valuable products for their clients. Tendril's Director of Product Management, Karen Fidelak, will also be in to provide additional insights on following BDD (Behavioral Drive Design).

We are excited to host our first panel and know it will drive great conversation around creating good user stories in an agile environment.


Boulder Project Manager Meetup Wrap-up: Small Office. High Productivity.

Let me do a quick inventory of my desk. I use a standing desk that has multiple surfaces -- so a lot of room to store things. I’ve got my cinema display, my macbook air, a wireless apple keyboard, wireless apple trackpad, four (four!) notebooks/notepads, a lollypop, my Tracktor, spare parts for my Tracktor, my old laptop, a client’s brand guidelines book, a “Spinning Executive Decision Maker” paper weight (how else will projects get managed?), and an empty candy jar. I do love my tracktor, but I can admit much of what else is on my desk does not increase productivity or allow me to do my job better. What I learned at the last Boulder Digital Project Manager (BDPM) Meetup though, is even what I think does allow me to do my job better (my full sized keyboard, trackpad, and cinema display) is in reality not necessary either.

Mike Redmer, Chief Operations Officer and Partner at fleetCreature, manages digital projects from an office that fits inside a bag half the size of a typical messenger bag. He’s able to work from anywhere, at any time, in the blink of an eye using just his iPad mini, an attachable Logitech mini keyboard, a Jawbone bluetooth headset, some very short charging cables, a screen cleaner, and the ipad/iphone apps he depends on. Working this efficiently seems freeing, and we (BDPM members) wanted to bring Mike in to understand how he’s able to be successful, as well as WHY he decided to work minimally in the first place. Mike was kind enough to come in and be interviewed for our most recent meetup.