Earlier this week, I had the pleasure of attending the inaugural Social Tools Summit in Boston, representing both Viget and one of our recent Pointless Corp. projects, SocialPiq. With a healthy mix of brand marketers, agencies, and vendors in the audience, the event centered around cutting-edge social tools and strategy. One unique aspect of the summit was the use of expert and “trender” panels, which led to some lively discussions on a variety of topics, including social listening, content marketing, social advocacy, marketing automation, and analytics.
As the number of social media tools increases, it’s becoming more and more difficult to decide which solution is appropriate, and community education (through events like this and other resources) helps make those decisions easier and prepare for the future. I was pleasantly surprised by the quality of the speakers and panelists, as well as their level of candor. For more information on the event sessions, check out the ratings and recommendations on SpeakerRate.
Throughout the summit, I noticed four major themes that surfaced consistently (and included some quotes from event speakers, as well):